Entering its third year, Enterprising Hong Kong Awards has helped to raise the profile of Hong Kong's top SME's in numerous areas of operational excellence. This year, we will add a new dimension to our popular business award which exemplifies Hong Kong's true uniqueness – brand excellence.
With the support of our city's leading business associations and organisations, the Enterprising Hong Kong Brand Awards 2016 will recognise and celebrate the success, innovation, creativity and business excellence in sales and marketing among homegrown local brands.
To represent the full spectrum of Hong Kong's talented business leaders, this year we will be accepting nominations from both public and private enterprises in their respective streams of categories.
What is Enterprising Hong Kong Brand Awards?
Enterprising Hong Kong Brand Awards celebrates business excellence in sales and marketing for Hong Kong brands.
A total of twelve awards will be awarded to Hong Kong’s most promising homegrown brands in their respective industries.
The most outstanding entry from
in Hong Kong will be honoured respectively in each award category:
1. Best HK Retail and Hospitality Brand
This award recognises the success of Hong Kong's retail, fashion, beauty, F&B and hotel companies that have excelled in the creative planning, development and deployment of brand building to differentiate themselves in competitive markets.
2. Best HK Professional Services Brand
This award is dedicated to the enterprises in engineering, education and business services sectors in Hong Kong that have demonstrated creativeness in their brand building to overachieve business results.
3. Best HK ICT Brand
This award celebrates the creative success of Hong Kong’s Information, Communications and Technology (hardware, software, SAS) companies in identifying and solving their brand challenge to achieve breakthrough brand building innovation.
4. Best HK Healthcare Brand
This award is presented to local companies in biotechnology, pharma and healthcare services that exemplify best brand building practices to achieve kinetic growth for the brand.
5. Best HK Trading and Storage Brand
This award honours trading and storage companies in Hong Kong that are committed to brand building through creative strategies in managing a strong brand.
6. Best HK Property Brand
This award is given to property management firms, property development companies and property agencies in Hong Kong for creative solutions in building a strong brand to grow the business.
Call for entries
27 May 2016
(*finalists may be invited to share their case studies at the Enterprising Hong Kong Brand Conference 2016)
Announcement of shortlisted entries
Enterprising Hong Kong Brand Conference and Awards
7 July 2016
Each finalist will receive
Each winner will receive
The awards are judged by South China Morning Post editorial team together with a group of reputable communications, marketing and policy professionals from both the government and the private sector in Hong Kong to identify companies that are truly innovators in their brand building.
The panel will review and score the brand case studies that have achieved their business objectives and have demonstrated the authenticity of building and managing a homegrown brand.
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 offices in 19 countries and territories in Asia Pacific, Europe and North America. Since its incorporation in 1935, UOB has grown organically and through a series of strategic acquisitions. UOB is rated among the world’s top banks: Aa1 by Moody’s and AA- by Standard & Poor’s and Fitch Ratings respectively.
In Asia, UOB operates through its head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and representative offices.
UOB plays an active role in the community, focusing on art, children and education. It has held the longest-running art competition in Singapore, the UOB Painting of the Year, which has since been extended across Southeast Asia. UOB also encourages its employees across the region to be involved in its regular volunteer activities, including the annual UOB Heartbeat Run.
Established in August 2014, Qianhai International Liaison Services Ltd. is a window company of the Shenzhen Qianhai Authority servicing Hong Kong. It shoulders the responsibilities "to foster industrial collaboration, talent exchange, legal cooperation and co-development proposal, and to serve Hong Kong citizens and enterprises" and make “Support Hong Kong, Service mainland, Face the world” as its mission, not only providing consulting services to Qianhai registration for Hong Kong and overseas enterprises, but also responsible for Qianhai branding in Hong Kong, as well as assisting various Hong Kong organisations or associations to visit Qianhai.
Newcomers vs Big Players
Strategies for businesses to
Evolution vs Revolution
Transforming and rejuvenating
brand for greater customer loyalty
New market bootcamp
Case study: Equipping Hong Kong brands with strategies to enter the China market
Dr Witman Hung, Principal Liaison Officer for Hong Kong, Shenzhen Qianhai Authority
Impossible vs I'm possible
Innovative strategies to engage target audiences
Awards Luncheon starts
Awards Luncheon ends
Ticket Price : HK$1,000