A total of twelve awards will be awarded to Hong Kong’s most promising homegrown brands in their respective industries.

The most outstanding entry from

  • Publicly-listed company, and 
  • Privately-held SME  

in Hong Kong will be honoured respectively in each award category: 

1. Best HK Retail and Hospitality Brand
This award recognises the success of Hong Kong's retail, fashion, beauty, F&B and hotel companies that have excelled in the creative planning, development and deployment of brand building to differentiate themselves in competitive markets.

2. Best HK Professional Services Brand
This award is dedicated to the enterprises in engineering, education and business services sectors in Hong Kong that have demonstrated creativeness in their brand building to overachieve business results.

3. Best HK ICT Brand
This award celebrates the creative success of Hong Kong’s Information, Communications and Technology (hardware, software, SAS) companies in identifying and solving their brand challenge to achieve breakthrough brand building innovation.

4. Best HK Healthcare Brand
This award is presented to local companies in biotechnology, pharma and healthcare services that exemplify best brand building practices to achieve kinetic growth for the brand.

5. Best HK Trading and Storage Brand
This award honours trading and storage companies in Hong Kong that are committed to brand building through creative strategies in managing a strong brand.

6. Best HK Property Brand
This award is given to property management firms, property development companies and property agencies in Hong Kong for creative solutions in building a strong brand to grow the business.